Service is okay, but the insurance, sigh.

The staff was a bit careless; you need to carefully review the terms yourself. Everything else was fine, but the rental fee for automatic cars is quite high, much more expensive than in the US. Is this the norm in the UK?

Very good

Counter staff were very friendly and helpful and offered me an upgrade to an automatic car but didnt tell me of the extra charge until my credit card was charged for this choice of vehicle.

At first, we were very delighted to have a wonderful service and the counter staff Neda was very helpful in stating out the terms and conditions and she stated that we would be able to change the credit card for payment and have a different credit card to be charged when returning the car. As we were returning the car, we were surprising when the rude Indian clerk told us that it was impossible. Then proceeded to shoo us off and told us that we could only call the hotline (which was already close by the way) to remedy the situation. We felt cheated by Neda for giving us hope that we could change our credit card payment and use a different card and we felt shamed by the rude attitude that the Indian Clerk was given us. We won't be renting from europcar ever again.