Alpha Car Hire is a trusted car rental provider founded in 2006, now serving over 100,000 customers annually across Australia's East Coast. As a proud local car hire company, Alpha Car Hire operates just outside major airport terminals but ensures convenience with a complimentary shuttle service that transports passengers directly between the terminal and rental locations. This setup not only saves time but also reduces travel costs, offering travelers a seamless booking experience without compromising value.
Alpha Car Hire stands out in the market by owning its fleet and operating under a direct rental model, allowing for exclusive discounts and competitive pricing. Their range of modern vehicles caters to diverse needs—from compact economical cars to family-sized SUVs and even 8-seater luxury vans—ensuring there's a perfect fit for every type of traveler, including international travelers. With a commitment to reliable service and quality cars, the company continues to grow as a popular choice for both leisure and business hire.
While Alpha Car Hire offers excellent value and a wide selection of vehicles, it's important to note that being a regional provider, some locations may have limited operating hours compared to larger international brands. However, the brand's strong local presence and focus on customer satisfaction make it a compelling option for those seeking dependable transport solutions across the East Coast.
/10
Vehicle condition
0.0Vehicle cleanliness
0.0Spaciousness
0.0Counter staff
0.0Pick-up location
0.0Drop-off location
0.0Pick-up time
Drop-off time
8
Very good
The service was prompt, and the deposit was refunded quickly.
Gold Coast
Reviewed: October 10, 2025
10
Excellent
The car rental company provides efficient service, takes responsibility for their work, clearly informs about charges, and refunds the deposit promptly.
Brisbane
Reviewed: August 29, 2025
10
Excellent
Excellent service, and they even offer free delivery to the airport.
Melbourne
Reviewed: August 9, 2025
10
Excellent
Good service attitude, very satisfied.
Gold Coast
Reviewed: August 7, 2025
8
Very good
Picking up the car was not very smooth, but everything else was fine. The car model was a bit old. My language skills are not great, but I was able to communicate with the staff. The first car they provided had a fault, and after some discussion, they replaced it. However, the replacement process took quite a long time. Although we scheduled to pick up the car at 11 AM, we didn't get it until almost 1 PM.
Brisbane
Reviewed: July 27, 2025
10
Excellent
The entire rental and return process was simple and convenient.
Brisbane
Reviewed: July 9, 2025
6
Average
Gold Coast
Reviewed: June 27, 2025
10
Excellent
The process of picking up and returning the car is simple and efficient.
Brisbane
Reviewed: June 2, 2025
10
Excellent
Overall, pretty good.
Gold Coast
Reviewed: May 21, 2025
10
Excellent
The store service was excellent, but I can't comment on the follow-up since I'm currently in the process of an accident claim. The car's license plate was stolen in Wollongong, and the door was reportedly damaged. I exchanged the car in Sydney with the help of QEEQ customer service, who also assisted with reporting the incident to the police. I want to specifically thank QEEQ's customer service for their prompt assistance. High praise for QEEQ!
Melbourne
Reviewed: May 7, 2025
8
Very good
Good service, but they promote insurance.
Melbourne
Reviewed: April 24, 2025
8
Very good
Good
Gold Coast
Reviewed: March 1, 2025
10
Excellent
Very satisfied. Even though there was a language barrier, the staff patiently helped us confirm the order details, documents, and damage compensation issues.
Sydney
Reviewed: February 28, 2025
10
Excellent
Driving from Sydney to Melbourne went smoothly, although the scenery along the way was not very rich. The Great Ocean Road was pretty amazing!
Sydney
Reviewed: February 12, 2025
8
Very good
Very satisfied.
Gold Coast
Reviewed: February 5, 2025
4
Average
Sydney
Reviewed: February 5, 2025
10
Excellent
Very satisfied
Brisbane
Reviewed: February 3, 2025
10
Excellent
Very satisfied with Alpha's service. When returning the car, I couldn't find a gas station, but the staff kindly reminded me that I could fill up the tank myself before returning the car and even told me the location of nearby gas stations. Very considerate! The only inconvenience was that Alpha is not located in the airport terminal and requires a shuttle ride, but everything else was great.
Brisbane
Reviewed: January 28, 2025
10
Excellent
Very good.
Brisbane
Reviewed: December 24, 2024
10
Excellent
Overall, it was very convenient. After arriving at the airport, just go to the coaches parking area on the far left and give them a call. The purple car is also very easy to spot. They only briefly ask about insurance and do not push it persistently. The pre-authorization was canceled quickly after returning the car.
Gold Coast
Reviewed: December 24, 2024
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