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Last updated on: April 29, 2025
45Rental Locations
30Airport Locations
Map View of Car Rental Locations in Reykjavik
Europcar
9.2/10
Enterprise
7.5/10
Shouqizuche
9.5/10
Thrifty
8.7/10
Icerental 4x4
8.0/10
Hertz
9.4/10
Alamo
9.1/10
Lotus
8.7/10
FLIZZR
9.3/10
Lava
6.7/10
FAIRCAR
7.3/10
Go Car Rental
6.0/10
Wheego
7.3/10
RIGHT CARS
10.0/10
National
7.3/10
RAS
9.0/10
Budget
8.9/10
Firefly
6.0/10
AVIS
7.8/10
GREEN MOTION
7.7/10
PROCAR RENTAL
8.4/10
SURPRICE RENT A CAR
8.0/10
FARA
9.9/10
GOLDCAR
9.8/10
IceRentalCars
8.4/10
ROUTE 1
9.5/10
Interrent
9.7/10
Rhodium
7.4/10
GEYSIR
9.0/10
GLOBAL rent a car
8.6/10
PAYLESS
8.8/10
Reviewed: April 24, 2025
Very good, no hidden charges, and in other countries there is usually a young driver's fee for those under 25, but here it's not applicable for those over 21.
Reviewed: April 23, 2025
Das Auto war genau das gebuchte Model was super war. Das Übernahmeprotokoll habe ich nie gesehen und trotzdem wurde meine Unterschrift darauf verwendet. Der Kundenservice von Europcar war dafür sehr freundlich.
Reviewed: April 6, 2025
Pretty good, except the car return staff seemed a bit impatient.
Reviewed: March 22, 2025
I love Iceland, I'll visit again in a couple of years.
Reviewed: April 22, 2025
The company's unreasonable policies caused significant trouble and unexpected issues at the start of our trip.
Reviewed: February 17, 2025
It's the same store as Eurocar, very easy to find.
Reviewed: December 29, 2024
Overall satisfactory. The process was relatively simple, and although there was a minor issue, the QEEQ platform resolved it promptly.
Reviewed: June 10, 2020
I thought I was getting a Kia, but I got a Land Rover!
Reviewed: February 22, 2025
Extremely satisfied, the staff were very patient and it was very convenient.
Reviewed: April 12, 2025
The service was excellent. I arrived one and a half hours earlier than the scheduled time, and it was very smooth to pick up the car. The car provided was an upgrade from the one I booked, which was genuinely great. Four days of driving without any issues, very hassle-free. The return process was also very smooth, and they dropped us off at the airport, so there was nothing to worry about.
Reviewed: March 29, 2025
The overall service was good, and the vehicle inspection was thorough. Before departure, they reminded me about the type of fuel to use and suggested I double-check the vehicle and take photos as a record.
Reviewed: March 19, 2025
Counter staff did not push any up-charges. We appreciated that. And return was fast.
Reviewed: February 8, 2025
An excellent company that accepts orders even at 1 a.m.
Reviewed: October 9, 2024
After returning the car, they even drove us to the hotel.
Reviewed: March 22, 2020
It is the worse car rental company in my travelling journey up to now!! Unreliability - I was booked a diesel used car for ten days more journey half-year before in order to economy fuel consumption , but only a gasoline car to be chosen.... Untruthful - The staff mislead much compensated cost instead of the fact as some damage to be found!
Reviewed: January 21, 2025
It's the same company as SIXT, with pick-up and drop-off at the same location. The car was in great condition, and in December, all cars are equipped with winter tires as required by local law, so no need to worry about that. Added a driver born after 2000 as an additional driver, and after including taxes and fees, the average cost was roughly 20 euros per day for 7 days. Maybe the 44.55-euro fee was because the second driver was young. For drivers older than 26, this fee might not apply. Just for your reference. After exiting the airport, take the door with the covered walkway. Follow the navigation to SIXT; it's about a 10-15 minute walk. There's a free shuttle bus, but I’m not sure which door to wait at.
Reviewed: August 31, 2018
Like: This company use older cars and price accordingly. We might not have had the smartest car in Iceland but we felt we had a good deal.
Dislike: The car was over 3 years old and had so many scratches, dents etc it was difficult to check them all. FLIZZR are part of SIXT. Although in Iceland there is a sign over the door we did not realise we were to use SIXT for the check in. This caused confusion. Check out took longer than other car hire firms.
Reviewed: January 3, 2025
The service attitude was average. The front desk staff did not provide many reminders.
Reviewed: October 14, 2024
The rental company's service is unacceptable! No customer service, no shuttle bus, and no clear pickup location! The car wasn’t given with a full tank of fuel, luckily we took a photo as proof! When returning the car, they even dared to question me! During the trip, the diesel’s Adblue ran out halfway, which is a maintenance issue they irresponsibly left for the customers to deal with! The car couldn’t start because of this, and their rescue hotline was unresponsive! The steering wheel was faulty and constantly veering to the right! Avoid this car rental company when traveling to Iceland!
Reviewed: October 8, 2024
The rental company tried to charge for old damages as if they were new, so it's important to take photos in advance. The car pickup process took a total of one hour, and there's an additional service fee for shuttle service.
Reviewed: May 2, 2019
The car I rented outside was not clean and had many damage when I picked up was cold weather, strong wind and snowing hardly ( I had just arrived Iceland). They had 2 customers in hurry so I could not check anything and I didn’t got GPS that I requested on email I thought it should be prepared for me in car already and they went away from office already too I asked them when I returned car they said I should told before pick up car!!! I sure I didn’t made car new damage if they will not charge me after they may me fair car and fair care.
Reviewed: December 16, 2024
It was pretty good. It takes about ten minutes to drive from the airport, and the staff kindly gave me a free ride back to the hotel.
Reviewed: October 1, 2024
Overall smooth process, but the pickup queue was somewhat long; initially, a less familiar car from the same category was arranged. Concerned about driving comfort, I requested a replacement and was provided the originally booked Toyota SUV. The pickup took nearly an hour!
Reviewed: August 26, 2024
Had to wait two and a half hours to pick up the car and one and a half hours to return it. The staff was inexperienced and kept consulting others during both pickup and return processes. No specific notice was given about the additional facilities installed in the car, which were of poor quality and caused issues shortly after leaving Reykjavik. Ten days after returning the car, charges were still being applied, and no explanation for these charges has been provided.
Reviewed: August 17, 2024
Overall pretty good. The car's condition was decent, although it wasn't spotless like a brand-new vehicle. There were some scratches on the exterior and a few crumbs inside, but it was generally clean. The car drove well and handled both Highway 1 and interior routes without any issues. Service was also good, the staff were friendly, and the price was lower compared to Hertz and Europcar. The trade-off is that the pickup and drop-off location is outside the airport, requiring you to wait for a shuttle at the airport meeting point. The ride takes about five to eight minutes. So, if you're in a rush, like catching a flight, waiting for the shuttle might make you a bit anxious. Another thing is the counter service—there's never enough staff. While they are polite and relaxed, no matter how long the queue gets, they don’t seem to hurry. They stick to their schedule strictly, clocking out on time without staying longer to help clear a long line of waiting customers. Just a heads-up: if you are returning the car and have a flight to catch, make sure to leave plenty of buffer time. Keflavík Airport is often crowded, and the efficiency of manual check-in counters is low. Personally, I’d recommend arriving at least three hours early.
Reviewed: October 30, 2024
Terrible, terrible, terrible. Waited 40 minutes at the airport for someone to pick me up. After returning the car, I had to find my own way to the airport. Bought insurance at the store, but when a small issue occurred during the rental, no one took responsibility. They recommended a repair person to check the issue, which took around 5 minutes, then demanded 60,000 Icelandic Krona and refused to use the insurance. During the return process, they inspected the car like it was a treasure, taking nearly 30 minutes.
Reviewed: August 25, 2019
It wasn't obvious where the car hire depots were - the symbol in the airport was a car with a key above and we were not sure we were following the correct signs. The girl at desk was not happy that I didn't take any additional insurance policy. I chose a policy on the website that I thought covered everything I might encounter but she advised it didn't cover for natural disasters. I chose not to pay for this as the areas she indicated there might be a problem I wasn't going to visit.
Reviewed: September 13, 2018
Like: The sales representative was very welcoming and very friendly and give a lot of useful tips.
Dislike: The car was a little worn down and had previous damage on it. I saw some rental agencies put stickers to previous damages to clearly mark what is known to the agency. I would very much appreciate if Budget did the same.
Reviewed: January 30, 2019
Finding the drop-off was not easy, going round in circles trying to find it, once found then had a 500m walk back to the terminal with large luggage in tow through snow.
Reviewed: April 28, 2024
Very satisfied, located at the same place as Hertz. It's a local car rental company with very enthusiastic service. They helped me set up the navigation and answered various questions.
Reviewed: December 12, 2019
Poor attitude, wouldn't process a simple pre-authorization!
Reviewed: March 10, 2020
There is an unexplained charge, and I haven't received a response yet.
Reviewed: October 14, 2019
The actual car model received did not match the one rented.
Reviewed: April 16, 2019
We were grateful for the customer courtesy collection as it would have been difficult to get to the collection point at Reykjavik. This wasn't clear ath the time of booking the car.
Reviewed: April 9, 2019
1. Provide unresonalble class of the car, the land rover should be Premium SUV class and it is not the same as nissan xtrail. The car price of Land rover could be 2 or 3 times higher than Xtrail how can AVIS put it in the same class? this is unfair for customer! 2. Provide mulfunction car to customer. Your staff said The Nissan Xtrail car is the brand new one that use only 8000 km. But it show speed fault. The car speed that was checked with speed limit on the road has 10km/h different from the speed shown in the car instrument panel. This caused me a lot problem for controling speed and it delay my trip a lot! 3. Your staff lied to me that the car don’t have built in GPS so i need to add more cost to borrow the GPS from AVIS but actually there is in the CAR! This make me feel very bad that AVIS is unreliable and untrustable. From these 3 reasons, I won’t use your service again and won’t recommend anybody to use your brand.
Reviewed: August 22, 2018
Avis and Budget share the same counter. Although the representative spoke unclearly, he was still very patient in answering questions.
Reviewed: February 8, 2020
The car wasn’t the Fiat 500 we had hoped for. But the Toyota Yaris they have us was brilliant! Lovely reception area with hot drinks.
Reviewed: October 9, 2019
We had to change first car as we felt it was not reliable ,car was changed and that car was brought to us and that car was fine
Reviewed: September 17, 2019
I rented a GOLF in auto transmission with a higher price but end the staffs offer me with a Mazda 2 in manual transmission. I was surprise and asked them that I thought I rented a GOLF in auto when booking but I was told by the staffs it is similar car. I said when I book online that time Mazda 2 or Hyundai i30 is cheaper than a GOLF. But the staffs told me that this is only similar car that they have so end up I they give me a Mazda 2 auto transmission. I’m very big size so when I’m getting in or out from the Mazda 2 always will have some difficulties. The car conditions was terrible as the engine check light indicator was on when I got the car and they told me is fine as it has been like this for awhile and after i drove for a feed day the water and tires indicator light on. I’m quite disappointed and upsets that it was a totally different type of car that I booked and the condition of the cars was so terrible that I need to worry for my whole trips that will this car breakdown halfway. I will definitely not to recommend any of my friends or book any car rental from this company again.
Reviewed: September 14, 2019
Green Motion staff was great, friendly and knowledgeable. Though they aimed at telling us the ash and sand damage is not covered by any insurance even I got Super Protection that covers all in my rental. They talked many times and eventually I was made to buy the ash and sand protection.
Reviewed: November 22, 2019
It will be better if the staff tell us about the tunnel fee when we pick up the car
Reviewed: September 18, 2019
wait too long to get the car. From departure gate, I spend almost 20 minutes to try to search for the person who pick me up for the car. After successful find that person, he ask me to wait for 15 min, he send other to et the car, after 15 min, he ask me to wait another 15 min , because there is anothetr person who wait them for almost 1.5 hour already. then after that, he send that person to pick up the car, ask me to wait another 15 min. end out I only successful reach there collection center after 1.5 hours. then take another 20 min to collect my car. When return car, they say got provide transfer to airport every 15 min, but end out I am waiting for 45 min for the transfer. conclusion, there is only one person there who incharge for pick up at airport, drive me to the car collection center, send people to airport from collection center. How can be done in 15 min for pick up and retuen. you need to expect at least 3 times of the times.
Reviewed: August 12, 2019
But the right rear tire sensor was found malfunctiin and spare tire was bursted was not awared. Flattened tire in 2 times and required towing and replacement of one new tire. Fortunately, after negotiation with Procar , they agreed to took full responsibility, and return ine day rental fee.
Reviewed: January 3, 2020
got the car as advertised and not an 'equivalent', which was perfect
Reviewed: December 24, 2019
Excellence service. The lady driver very helpful and friendly. She assist us to pick up our luggage at locker area and drop us at airport. The guy that at the counter explain the contract with us and speed of pick up and drop off process very fast. HIGHLY RECOMMEND.
Reviewed: August 12, 2018
Like: The staff, very friendly, car condition, Car facilities
Dislike: Nothing
Reviewed: October 14, 2019
Very nice car rental company in Iceland. Recommand for everyone ! We reserved an toyota Yaris, but we got a Kia Rio. No big difference for us. The reception is very nice and helpful. The car is in excellent status and property.
Reviewed: September 26, 2019
Great customer service by Goldcar. Very helpful staff and amazing response.
Reviewed: July 6, 2019
Had no problems - car was as expected. Office was easy to find - shuttle bus stopped almost outside door! Staff were very pleasant and helpful. Would use again.
Reviewed: February 3, 2019
service was good although not "on site " as I was expecting. I took over £1299 excess from my card rather than just putting a hold on the amount which is something that had never happened before. No one was at the office to take the car back so I took photos to prove I had not damaged the car. If I get my dep back soon I could not fault the service!!
Reviewed: October 7, 2019
The staff in Reykjavik was excellent. Very helpful and friendly.
Reviewed: July 11, 2017
First, we landed at Iceland International Airport, and this car rental company did not have a pickup counter there. Following the address provided, we had to take an airport bus to the domestic airport at our own expense, which took an hour. However, there was no pickup counter at the domestic airport either. We called the rental company and waited at the domestic airport for over 10 minutes until someone came to pick us up. It took another 10-minute drive to reach the pickup point, which turned out to be a Honda dealership. The pickup process was very slow, and we were charged a deposit of 335000 ISK. Returning the car was also problematic; it was at a different location and hard to find based on the address given by the staff. We had to ask two people for directions before finding the place, which was stressful as we had a flight to catch right after returning the car. The return point was another Honda dealership. Even though the car was in perfect condition, the deposit would take one to two months to be refunded. It’s really better to rent from a big company; this local rental company is very unreliable. This has been my worst car rental experience ever, definitely a negative review.
Reviewed: June 7, 2017
Picking up the car was extremely complicated. After landing, I checked the pickup location based on the navigation information, and it turned out to be more than 50 kilometers away! I was instantly confused and noticed there was another domestic airport. I quickly took the airport shuttle to the domestic airport, but when I reached the end of the road shown on the map, I had to carry my luggage and ask people at the domestic airport. Even the only staff member at the airport didn't know where this rental company was. I had to call the rental car company with my bad English, and all they could say was 'sorry' and 'please wait.' After several calls, and contacting Zuzuche customer service, I waited for an hour before the rental company finally brought the car. It turned out that the pickup and drop-off locations on their order were at the international airport, which we totally missed. Whether it was the rental company's mistake or Zuzuche's, it was an extremely bad experience. Thankfully, the rest of the self-drive trip went smoothly.
Reviewed: August 8, 2017
Quick email responses, free shuttle service provided. When picking up the car, scratches on the vehicle were clearly marked on the order. They also mentioned that we did not need to wash the car since we were on vacation.
Reviewed: July 7, 2019
Everything very smooth, only issue was it wasn't clear that I pick the car up from eurocar.
Reviewed: June 29, 2019
The pick-up process seems outdated. With all the information already provided to Easyrentcars, I was surprised to need to provide all the information again. Also, the car was quite old (around 60,000km) and had multiple bumps on all sides and a few broken interior elements - so was not too pleasant overall.
Reviewed: May 23, 2019
We were confused that Rhodium was not sign posted anywhere. A member of airport staff had to tell us to go to Gold Cars. Otherwise all was well however I would have liked someone to receive the vehicle back from us to confirm that there would be no damages charges.
Reviewed: March 11, 2019
We were given an "upgrade" to a Mini Cooper, which we think was smaller inside to our original car choice a Subaru Vitara, we struggled to get all our cases etc in.
Reviewed: June 29, 2017
There's no rental point at the airport, but the company sent someone to pick us up. The car provided was quite good and the inspection was fairly simple.
Reviewed: February 7, 2019
The office was shut on arrival and there were no instructions to call the number to make the pick up. If there had been clearer instructions we wouldn't have wasted an hour wondering around in the snow trying to work out if we were in the right place. Eventually we got through to Gunnar who picked us up. All smooth after that.
Reviewed: January 30, 2019
Fantastic 4x4 car and great service once we'd been driven for 10 mins to office. We had to call the number to get picked up when arrived at Airport and taken to their office, which was not clear on the instructions.
Reviewed: March 14, 2019
The car with 122000 on the clock was rubbish. Long passed its rental 'use by' date. Damaged, rattled and shuddered. Wouldn't sell it to Arthur Daley.
Reviewed: September 24, 2018
Like: Efficient service, no pressure sales for extras, airport based, decent car, excess included, full tank to tank fuel policy, hassle free returns, coffee machine
Dislike: No spare wheel or information on how to deal with deflated tyre or similar problems.
Reviewed: August 27, 2018
Like: Car was in good condition, staff was helpful, and overall very good value.
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