I have rented cars abroad many times in Europe, but my experience with Europcar in London was exceptionally troublesome and disappointing. I strongly advise against choosing this company in London. From the very beginning, the car pickup staff try to sell insurance and make intimidating remarks, followed by complicated processes involving various fines, and ending with a series of email hassles related to returning the car. For such a large company, their London branch is full of pitfalls, fines, and inexplicable issues that will cause you significant trouble. The service and overall experience are extremely poor. Among all the car rental companies I have used many times, this one is by far the most frustrating and stressful. Renting a car is supposed to enhance convenience, especially when traveling abroad where there may already be language barriers, but this company will ensure you deal with endless issues during your trip. Choose wisely, and I strongly suggest avoiding this company in London.

Average

Picking up the car in London required taking a shuttle from the airport, but the pick-up was smooth. Returning the car in the Scottish Highlands was easy, as the staff just checked it quickly.

The store at the airport is quite large with many staff. Although it's a bit far from Heathrow T4, there is a free shuttle service available.

Like: Service staff AMINAH at London Heathrow pick up was excellent. Friendly and efficient...even though it was near Christmas and I arrived at a time when the colleagues were going to take a group photo, she helped out immediately and was very friendly and helpful. Good job Aminah and thank you!
Dislike: Returning the car was a pain. There was no transport back to civilisation. I had to struggle to get out. If there was a courtesy bus back to the Terminals, nobody told me!!!! I walked and walked to find a bus stop to my hotel.