I have rented cars abroad many times in Europe, but my experience with Europcar in London was exceptionally troublesome and disappointing. I strongly advise against choosing this company in London. From the very beginning, the car pickup staff try to sell insurance and make intimidating remarks, followed by complicated processes involving various fines, and ending with a series of email hassles related to returning the car. For such a large company, their London branch is full of pitfalls, fines, and inexplicable issues that will cause you significant trouble. The service and overall experience are extremely poor. Among all the car rental companies I have used many times, this one is by far the most frustrating and stressful. Renting a car is supposed to enhance convenience, especially when traveling abroad where there may already be language barriers, but this company will ensure you deal with endless issues during your trip. Choose wisely, and I strongly suggest avoiding this company in London.

Overall satisfied, but you need to be discerning. It's an Indian-operated store that promotes additional insurance—just decline if you're not interested, and their attitude will remain professional. Here's an interesting detail: we initially booked a small SUV, but when the staff saw we had 3 pieces of luggage, they said the car we booked could only fit 2 pieces and asked us to pay an extra £30 per day. When I refused, they eventually said 'never mind' and upgraded us to a bigger model for free, likely because they didn't have the car we originally booked. In the end, we were quite happy—the rental and return process was quick and convenient. The shuttle bus to the pick-up location takes about 15-20 minutes.

Satisfied, no aggressive insurance upselling.

1. They said they couldn't find the insurance I purchased when picking up the car; 2. I had specified the return time as 19:30 local time when I booked, but when I arrived, the rental store was already closed. I had to return the car the next day.

Old, damaged, scraped, dented car! Embarrassing having to drive it around